Our Privacy Policy

This Privacy Notice describes the information we collect about you when you interact with us in our stores, at our events (such as pop-ups), through Customer Service, our member/loyalty program, on the Alex & Olivia’s retail websites, our mobile app (where available), or our corporate website (alexandolivias.com) (collectively our “Platforms”).

By submitting information through, or otherwise using, our Platforms, you acknowledge that we may collect, use, and disclose information in accordance with this Privacy Notice, the privacy preferences you have made known to us, and as permitted or required by law. As used in this Privacy Notice, “Alex & Olivia’s,” “our,” “us,” and “we” refers to Alex & Olivia’s, a business headquartered in the United States of America (unless a different legal entity is applicable to your location as described in the “SUPPLEMENTAL NOTICES” section below).

Alex & Olivia’s reserves the right to modify this Privacy Notice at any time to keep it up to date with legal and regulatory requirements and the way in which we operate our business, and will place any updates on our website. Please regularly check our website for the latest version of this Privacy Notice. Where permitted by law, your continued access to and/or use of our Platforms after any such changes constitutes your acceptance of, and agreement to, our practices. Please periodically review this Privacy Notice so that you know what personal information we collect, how we use it, and with whom we may share it.

We are deeply committed to the relationship and trust we have with you, and we take our data protection responsibilities seriously. As we continue to innovate in how we bring products and services to life, we’ll match progressive technology and practices with your privacy interests.

Your Personal Information
How We Collect, Use, and Share Your Personal Information

We collect data when you interact with us at different touchpoints, including information that can directly or indirectly identify you (your “Personal Information”). As a consumer goods company, we use Personal Information for a variety of business purposes, including sharing it and combining it with other information we might receive from our wholesale, retail, and franchise partners, technologies, and other third parties. This section details the kinds of Personal Information we collect, how we use it, and describes the third parties with whom we share Personal Information. Take care to review our “SUPPLEMENTAL NOTICES” section below to check for additional information that may apply to you based on your location.

We may place, or allow to be placed, cookies, pixels, web beacons, SDKs, APIs, and similar technologies (“Tags”) on our Platforms to give you the best experience, perform analytics, analyze traffic, personalize content, offer a range of features and functionality and offer ads that match your interest (as discussed above). Tags may be placed on the site by parties such as Google Analytics, Amazon and Meta, as well as other providers.

Tags are the technologies generally driving collection of browsing information. A “Cookie” is a computer file that acts as an identification card for your computer. When you visit a site, unique Tags are placed on your browser. The purpose of the Tag is to distinguish your browser, and associated activities, from all other browsers. “Web beacons” interact with Cookies to read the information contained on them. When you visit a site, web beacons recognize specific Cookies that have been placed on your browser. By recognizing your browser, the site owner can serve you better. While we may recognize your browser through the Tags on our Platforms, that does not mean that we can identify you by reference to your name, email or other specifically identifiable Personal Information.

We and our partners use Tags, device identifiers and other technologies to collect information when you use our Platforms such as your IP address, web browser, mobile network information, browsing and conversion information help to create an improved shopping experience – for example, allowing us to recognize you as an account holder when you return to our sites. We consider these types of Tags to be valuable for the successful operation of our business and providing you with a positive experience. Our use of Tags changes regularly depending on our business needs and operations.

You can usually adjust your browser settings to remove or reject some or all browser Cookies. Please be aware that blocking or deleting Tags may also disable or interfere with shopping features on our sites and other sites that you may visit, such as our ability to hold your shopping cart selections.